156 Episodes

  1. Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?

    Published: 30/11/2020
  2. How to Turn Blogging Into a Huge Income

    Published: 27/11/2020
  3. Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

    Published: 23/11/2020
  4. Alex Bodini - How to Manage a Successful Digital Marketing Agency

    Published: 20/11/2020
  5. Shireen Smith (from YouTube) - What is Copyright?

    Published: 16/11/2020
  6. Simon Banks - Using Video to Scale Your Business

    Published: 13/11/2020
  7. Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy

    Published: 09/11/2020
  8. Alison Edgar - Understanding Secrets of Successful Sales

    Published: 06/11/2020
  9. Shireen Smith (from YouTube) - How to Protect Ideas Against Theft by Competitors and Others

    Published: 02/11/2020
  10. The Why and How of A Perfect Pitch for your Business

    Published: 30/10/2020
  11. Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It

    Published: 26/10/2020
  12. Franchising, All You Need to Know

    Published: 23/10/2020
  13. Shireen Smith (from YouTube) - Brand Names and Trademarks – What We Can Learn From Oscar Wilde

    Published: 19/10/2020
  14. Why You Should Sell on Amazon

    Published: 16/10/2020
  15. Shireen Smith (from You Tube) - How to Start An Online Business Taking Action In the Right Order

    Published: 12/10/2020
  16. Shireen Smith - How to Use the Brand To Guide your Business Journey.

    Published: 09/10/2020
  17. Shireen Smith (from YouTube) - Managing Your Brand

    Published: 05/10/2020
  18. Shireen Smith - Brand Purpose Leads to More Success

    Published: 02/10/2020
  19. Shireen Smith (from YouTube) - The Knowledge Economy - The More You Learn The More You Earn

    Published: 28/09/2020
  20. From Corporate Executive to Building A Personal Branding and Marketing Business

    Published: 25/09/2020

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.