Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

In this episode, I talk about how intellectual property comprises copyright, trademark, design, patent, and confidentiality it means that the actions necessary to turn an idea into reality will differ depending on the type of IP that idea would generate once it’s implemented.I share how everything begins with an idea, every idea invariably results in an intangible manifestation of it once it’s brought into the real world. In this episode I cover:Leveraging IP and its value Turning an idea into IP – namely a trade mark The significance of intellectual property in today’s digital worldPersonal experiences in handling intellectual property mattersThe overall objective of building a brand, product or businessHow you can approach intellectual propertyAddressing intellectual property by doing an IP audit  & take corrective actionIntellectual property – being proactive at the early stages of any project Links to my books:Legally BrandedIntellectual Property RevolutionBrand Tuned: The new rules of branding, strategy and intellectual propertyAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter