156 Episodes

  1. Exploring IP Internationally via Puerto Rico's Legal Landscape

    Published: 06/09/2024
  2. Are IP Principles Different in Latin America?

    Published: 05/07/2024
  3. How Tom Gardner Built and Branded Multiple Businesses

    Published: 07/06/2024
  4. Mission-Driven Entrepreneurship with James Brown

    Published: 02/05/2024
  5. Navigating Branding and Growth with Paul Fernandez

    Published: 24/04/2024
  6. How to Create Transformative Brands with Emmanuel Probst

    Published: 02/12/2022
  7. Your Branding & IP Questions Answered

    Published: 21/11/2022
  8. Takeaway lessons from Sean Adams' Masterclass on Identity Design

    Published: 11/11/2022
  9. Sean Adams - How to Succeed with Identities Without Really Trying

    Published: 28/10/2022
  10. Identity - Creating Your Purple Cow

    Published: 21/10/2022
  11. Strategic Creativity - Being Relevant and Resonating

    Published: 14/10/2022
  12. Why Focus on Ownership

    Published: 07/10/2022
  13. One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice

    Published: 30/09/2022
  14. Brand Strategy for Start-ups and Beyond

    Published: 23/09/2022
  15. Calling Bullsh*t on Brand Love

    Published: 16/09/2022
  16. Differentiation with Sean D'Souza

    Published: 24/06/2022
  17. Brand Positioning with Ulli Appelbaum

    Published: 10/06/2022
  18. Differentiation and Positioning for Small Businesses

    Published: 20/05/2022
  19. Lee Salz - Sales Differentiation Strategy

    Published: 06/05/2022
  20. Trailer Brand Tuned Podcast

    Published: 03/05/2022

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.