One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
Categories:
In this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication. We tackle the importance of having a great language and how this could create differentiation for brands. As we go through the podcast, we explore:The power of languageThree levels of languageHaving one brand voice for early-stage businessesVisual attracts, verbals engageAligning everyone in a company with a one brand voiceHow brand message resonatesLinkedin: Chris WestTwitter: @VerbIDBook: Strong Languageverbalidentity.comValuable Resources:Brand Tuned NewsletterBrand Tuned Training Courses
