How Tom Gardner Built and Branded Multiple Businesses
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C. Tom shares his journey in branding, marked by a blend of scientific and practical approaches, emphasizing customer feedback and market testing from the very start. In this episode, we’ll also discuss: Branding Experience With A Consultant Naming Process Involving Branding Agencies Business Funding Next Startup Business Filling The Gap In The Market What Brand Means Getting The Perspective Of The Market His Current Ventures Branding Philosophy And Strategies LinkedIn: Tom Gardner Book: From Manager To Executive (Coming in June) Valuable Resources: Brand Tuned Newsletter Brand Tuned Training Courses
