Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Fridays
156 Episodes
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REPOST: Daniel Priestley - Building the Dent Brand
Published: 29/04/2022 -
REPOST: David Aaker - Descriptive or Distinctive Name?
Published: 22/04/2022 -
REPOST: Rory Sutherland - On Brand, Advertising & More
Published: 15/04/2022 -
REPOST: Susan Payton, Business Storyteller
Published: 08/04/2022 -
The What and Why of Trade Secrets
Published: 01/04/2022 -
The Power of Animation in Branding with Christine Mackay
Published: 25/03/2022 -
How to Move Beyond Your Job Role To Trusted Adviser
Published: 18/03/2022 -
Becoming A Company Of One
Published: 11/03/2022 -
Shireen Smith - Creating Passion Brands
Published: 04/03/2022 -
Joe Glover - The Marketing Meetup Community
Published: 25/02/2022 -
Rebranding Rethink Press with Lucy McCarraher
Published: 18/02/2022 -
Colour Psychology with Karen Haller
Published: 11/02/2022 -
Lucy Werner - Strategy For Creating Hype
Published: 04/02/2022 -
Dumbing Down of Brand Assets with Nick Lehrain
Published: 28/01/2022 -
Market Orientation & Segmentation - Paige Arnof-Fenn
Published: 21/01/2022 -
Stephen Houraghan on The Changed Branding Industry
Published: 14/01/2022 -
Segmentation & Targeting - Branding Industry
Published: 07/01/2022 -
REPOST: Mark Ritson on Brand Strategy
Published: 31/12/2021 -
REPOST: Which Business Model?
Published: 24/12/2021 -
How To Stand Out From Your Competition — Niching
Published: 17/12/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.