REPOST: Mark Ritson on Brand Strategy

This episode from the archives features Mark Ritson discussing brand strategy. Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. In this episode we covered:Rebranding TransferwiseBrand purposeMarket research and how it differs from brand strategy.Marketing strategyThe intersection between business and brand strategyRelative differentiation LinkedIn: Mark RitsonTwitter: @markritsonwww.marketingritson.com Mini MBA in Brand Management by Mark Ritson Valuable Resources:Brand Tuned ScorecardBrand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com