Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Fridays
156 Episodes
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Somi Arian interviews Shireen
Published: 10/12/2021 -
Niche Investment Comms with James Church
Published: 03/12/2021 -
Rory Sutherland - On Brand, Advertising & More
Published: 26/11/2021 -
Positioning with Paige Arnof-Fenn
Published: 19/11/2021 -
Why Not to Rely On Colour To Stand Out
Published: 12/11/2021 -
Is it Time to Change the Creativity First Mentality In Branding?
Published: 05/11/2021 -
David Aaker - Descriptive or Distinctive Name?
Published: 29/10/2021 -
How To Brand Using Trademarks Strategically
Published: 22/10/2021 -
Verbal Identity with Rob Meyerson
Published: 15/10/2021 -
Interview about Brand Tuned by Alison Jones
Published: 08/10/2021 -
Is IP a Constraint on Creativity?
Published: 01/10/2021 -
Stef Hamerlinck on Branding and Distinctiveness
Published: 24/09/2021 -
Somi Arian on Raising Women's Socioeconomic Status
Published: 17/09/2021 -
Logo Design Process with Ian Paget
Published: 17/09/2021 -
Creating a Meaningful Brand with Thomas Kolster
Published: 17/09/2021 -
Brand & Intellectual Property for Startups Vox Pops
Published: 17/09/2021 -
100th Episode Celebration of Brand Tuned
Published: 17/09/2021 -
Joe Gregory on the Role of IP in Branding
Published: 10/09/2021 -
Distinctiveness v Differentiation — Why Focus on Distinctiveness
Published: 03/09/2021 -
The Brand Starts With You
Published: 30/07/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.