156 Episodes

  1. Somi Arian interviews Shireen

    Published: 10/12/2021
  2. Niche Investment Comms with James Church

    Published: 03/12/2021
  3. Rory Sutherland - On Brand, Advertising & More

    Published: 26/11/2021
  4. Positioning with Paige Arnof-Fenn

    Published: 19/11/2021
  5. Why Not to Rely On Colour To Stand Out

    Published: 12/11/2021
  6. Is it Time to Change the Creativity First Mentality In Branding?

    Published: 05/11/2021
  7. David Aaker - Descriptive or Distinctive Name?

    Published: 29/10/2021
  8. How To Brand Using Trademarks Strategically

    Published: 22/10/2021
  9. Verbal Identity with Rob Meyerson

    Published: 15/10/2021
  10. Interview about Brand Tuned by Alison Jones

    Published: 08/10/2021
  11. Is IP a Constraint on Creativity?

    Published: 01/10/2021
  12. Stef Hamerlinck on Branding and Distinctiveness

    Published: 24/09/2021
  13. Somi Arian on Raising Women's Socioeconomic Status

    Published: 17/09/2021
  14. Logo Design Process with Ian Paget

    Published: 17/09/2021
  15. Creating a Meaningful Brand with Thomas Kolster

    Published: 17/09/2021
  16. Brand & Intellectual Property for Startups Vox Pops

    Published: 17/09/2021
  17. 100th Episode Celebration of Brand Tuned

    Published: 17/09/2021
  18. Joe Gregory on the Role of IP in Branding

    Published: 10/09/2021
  19. Distinctiveness v Differentiation — Why Focus on Distinctiveness

    Published: 03/09/2021
  20. The Brand Starts With You

    Published: 30/07/2021

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.