Is IP a Constraint on Creativity?

Stephen Willard is a graphic designer and former art director who moved into employee benefits communications and now runs his own company EMBLAZE a workplace engagement company that specialises in delivering high energy experiences to employees.  In this episode, we discuss how IP tends to be regarded as a luxury, rather than as something essential, and how Stephen has picked up his knowledge of the subject during his career. We cover:Brand identifiers and the creative processThe rationale of changing brand identifiersWhat the brand is — how a brand can be recognizedStephen's experience in designing a logo — the elements to take into accountWhy use of symbols is rare when it's an effective way of being rememberedThe extent to which law is a constraint on creativityDesigning for a regulated industryLinkedIn: Stephen-willardTwitter: sjwbrandingInstagram: @stephen.j.willardwww.emblaze.today [email protected] Valuable Resources:Brand Tuned Scorecard Brand Tuned Accelerator