Stef Hamerlinck on Branding and Distinctiveness

Stef Hamerlinck is a brand strategist and designer living in Belgium, and host of the podcast, Let's Talk Branding. He runs his own branding studio.In this episode, we discuss what a brand is and how distinctiveness is fundamentally about making a brand stand out. Stef also shares his views on how many brand codes a business should have and gives examples for smaller and big brands to look at.  We discuss:Brand strategyWhat brand and branding mean to  StefDifferentiation and distinctivenessHow the context in which a brand is used impacts the brand codes to createThe 'vibe' of brands that their visual language evokesThe reason for rebranding or choosing a new nameProtecting your distinctive brand assets through intellectual propertyHow Stef decides whether to create a symbol in his branding workBrands Stef admires: Kellogs and Ritchie LemonadeLinkedIn: Stef Hamerlinck Twitter: @stefhamerlinck Instagram:  @letstalkbranding Website: www.stefhamerlinck.comOther links:Course on brand strategy research: brandstrategyresearch.comBlog: letstalkbranding.comValuable Resources:Register to attend the Brand Tuned book launch on 28 September 2021Brand Tuned Acceleratorwww.brandtuned.com