The Brand Starts With You
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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Emily Soccorsy and Justin Foster are the founders of Root + River an intrinsic strategic branding practice, who share their perspective on branding, and how the brand starts from within the founder. That is the starting point for communicating the brand story.They discuss their approach to understanding customers and the ideal audience. In the episode we cover: Building customer relationshipUnderstanding your customers — how to know your ideal audienceHow to communicate your brand storyA brand’s association in people’s mindsMeasuring brand awareness — is it important?The story behind their brand Root + RiverLinkedIn - Emily Soccorsy & Justin FosterTwitter - @emilyatlarge & @fosterthinkingInstagram - @rootandriver & @fosterthinkingBook - Rooting Up: Essays on Modern BrandingAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
