Logo Design Process with Ian Paget
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community. In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand. Among other things the episode covers:How to approach the design of symbolsMeeting clients expectations around what visual creations can do for them.Ian’s approach in a naming project for a client.The common reasons why clients decide to improve their logos, and visual identityHow a visual such as a logo represents what someone wants to be aboutProtecting assets such as logos through securing intellectual property LinkedIn: Ian PagetTwitter: @ianpagetWebsite: logogeek.ukValuable Resources:Register for the Brand Tuned book launch and view video interviews anytime on or after 28 Sep Brand Tuned Acceleratorwww.brandtuned.com
