Brand & Intellectual Property for Startups Vox Pops

In this episode, Shireen interviews a series of business owners to produce a Vox Pop about what they did when they first started out to create their brands. How did they deal with the IP side of things? In brief this episode covers:Brand NamingBrand journeyWhat does brand mean?Insights on choosing the right help when turning ideas into a brandProtecting the brand name through intellectual propertyHow to attract the right clients and decide the type of clients to targetAccessing the right help in turning ideas into a business and brandHow does intellectual property interplay with the branding work they’re doing for their clientsVox pop guests:David Horne The owner of Add Then Multiply a consulting business that advises entrepreneurs on how to scale up using their face methodologyPaul Griffiths An energetic, forward-thinking business leader who is focused on helping people develop and achieve their potential. The owner of Aspire Active Education Group Ltd. Gareth Bain Founder of Got Legs Digital a growth marketing agency helping small & medium-sized businesses in the UK to acquire engaged customers and grow. Pam Tironi  The managing director and CEO of The Pizza Room and The Coffee Room. Gerri McMahon The founder of The Academy of Light & Soul Discovery Coaching, Gerri is a world class coach who has worked with thousands of people worldwide. Jan Mikulin  The founder of INSIDEout, a training and development company, focussed on fostering collaborative cultures in the creative and professional services industries.Valuable Resources:Register to attend the Brand Tuned book launch on 28 September 2021Brand Tuned Acceleratorwww.brandtuned.com