Why Not to Rely On Colour To Stand Out

In this episode, I talk about the challenges that colour involves as a brand identifier. The bar to registration of colour as a trademark is high so that confusion can arise between competitors.   If you have legal rights over a brand identifier you can maintain its uniqueness for your brand and reduce the scope for customer confusion. The episode on colour as a brand Identifier touches on:What to consider when it comes to trademarks and colour.How to be distinctive using colour as a brand identifier.The challenge of preserving uniqueness in the absence of legal rightsHow litigation is sometimes an option to deter competitors from using your colourBrands that have achieved colour trademark registrationsValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com