Brand Tuned - Rounded Business Design
A podcast by Shireen Smith - Fridays
156 Episodes
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Brand Positioning and Messaging With Margie Agin
Published: 23/07/2021 -
The Key Role of Values With Chet Morjaria
Published: 16/07/2021 -
Insights On Setting Up In Business from a Serial Entrepreneur
Published: 09/07/2021 -
John Vuong - How To Grow Your Business Using SEO
Published: 02/07/2021 -
Chris Kneeland on Cult Branding
Published: 25/06/2021 -
Brand Naming Hierarchy – Essentials to Consider When Naming Your Brand
Published: 18/06/2021 -
Brad VanAuken on Brand and Business Strategy
Published: 11/06/2021 -
Rand Fishkin - How to Brand and Differentiate Your Online Business
Published: 04/06/2021 -
Derrick Daye - Marketing is Too Important to be Left to Marketers
Published: 28/05/2021 -
How to Stand Out With Unique Expertise – Go Narrow and Broad
Published: 21/05/2021 -
Giles Edwards - Understanding Research and Diagnosis
Published: 14/05/2021 -
Daniel Greenberg: What You Need to Know When Choosing a Domain Name
Published: 07/05/2021 -
JP Castlin - What to Consider When Formulating Your Brand Strategy
Published: 30/04/2021 -
Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy
Published: 23/04/2021 -
How to Develop an Exit Plan for Your Business - Bryony Thomas
Published: 16/04/2021 -
John Williams - How to Develop Your Ideas using Product Market Fit
Published: 09/04/2021 -
Brand Strategy With Mark Ritson
Published: 31/03/2021 -
Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business
Published: 26/03/2021 -
Shireen Smith - Why Fuse Brand Creation With Brand Protection?
Published: 18/03/2021 -
Ross Kimbarovsky - Engaging Services for Your Brand
Published: 11/03/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.