156 Episodes

  1. Brand Positioning and Messaging With Margie Agin

    Published: 23/07/2021
  2. The Key Role of Values With Chet Morjaria

    Published: 16/07/2021
  3. Insights On Setting Up In Business from a Serial Entrepreneur

    Published: 09/07/2021
  4. John Vuong - How To Grow Your Business Using SEO

    Published: 02/07/2021
  5. Chris Kneeland on Cult Branding

    Published: 25/06/2021
  6. Brand Naming Hierarchy – Essentials to Consider When Naming Your Brand

    Published: 18/06/2021
  7. Brad VanAuken on Brand and Business Strategy

    Published: 11/06/2021
  8. Rand Fishkin - How to Brand and Differentiate Your Online Business

    Published: 04/06/2021
  9. Derrick Daye - Marketing is Too Important to be Left to Marketers

    Published: 28/05/2021
  10. How to Stand Out With Unique Expertise – Go Narrow and Broad

    Published: 21/05/2021
  11. Giles Edwards - Understanding Research and Diagnosis

    Published: 14/05/2021
  12. Daniel Greenberg: What You Need to Know When Choosing a Domain Name

    Published: 07/05/2021
  13. JP Castlin - What to Consider When Formulating Your Brand Strategy

    Published: 30/04/2021
  14. Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy

    Published: 23/04/2021
  15. How to Develop an Exit Plan for Your Business - Bryony Thomas

    Published: 16/04/2021
  16. John Williams - How to Develop Your Ideas using Product Market Fit

    Published: 09/04/2021
  17. Brand Strategy With Mark Ritson

    Published: 31/03/2021
  18. Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business

    Published: 26/03/2021
  19. Shireen Smith - Why Fuse Brand Creation With Brand Protection?

    Published: 18/03/2021
  20. Ross Kimbarovsky - Engaging Services for Your Brand

    Published: 11/03/2021

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.