Chris Kneeland on Cult Branding

Chris Kneeland is the CEO of the Cult Collective.  He helps brand leaders embrace proven marketing principles that he discovered about becoming cult brands. He shares examples of successful cult brands and why they achieved cult status, and touches on some more recent and controversial points of cult brands. In this episode we look at:What is a cult brand?Steps in creating a cult brandControversial points of a cult brandCan any type of business become a cult brand?How does being cult-like as a brand help a business succeedDifference between cult brands and purpose-driven brandsHow to turn your brand into a cult brand Is your business fit to aspire to be a cult brandPoints about being a good productSetting up a business with a brand purpose — How to get customers to care about your brandLinkedIn - Chris KneelandFIX: The Bookwww.cultideas.comwww.cultgathering.comAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter