Brad VanAuken on Brand and Business Strategy

Brad VanAuken of BrandForward, Inc. shares insights on how to rebrand, thinking through the mission, vision, values and positioning choosing the brand identity - namely the brand name, logo, colours and the like.   This episode covers rebranding as Brad shares his process for transforming an organization, its products or services into a strong brand, imbuing it with an identity that gives the business human qualities. In this episode we cover:Growing the brandBrand identity and brand positioningBranding — uniqueness or differentiationUnderstanding the clarity of a brand’s missionHow designers can inject emotions into a brandImportance of color in branding Icons — whether to check them before they're createdComponents of brand identity — non-visualHow to communicate or brief designers when it comes to brandingThe single most important issue to focus on for a business to succeedAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter