156 Episodes

  1. Catherine Lang - Cline - Things to Consider When Hiring a Designer

    Published: 04/03/2021
  2. Brant Cooper - Why Entrepreneurial Skills Are Important

    Published: 26/02/2021
  3. Shireen Smith (from YouTube) - Does Copyright Protect Names?

    Published: 23/02/2021
  4. Monika Jansen - Creating Kick-ass Content Strategy

    Published: 19/02/2021
  5. Shireen Smith (from YouTube) - What Makes an Outstanding Brand

    Published: 16/02/2021
  6. Priscilla Mckinney - How to Create a System For Your Digital Marketing Success

    Published: 12/02/2021
  7. Shireen Smith (from YouTube) - Part 3 - Steps you Need to Take to Protect Your Idea for an App

    Published: 09/02/2021
  8. Joyful Marketing with Shannon Hernandez

    Published: 05/02/2021
  9. Shireen Smith (from YouTube) - Part 2 - I have an Idea for an App, How to Protect it?

    Published: 02/02/2021
  10. Ruth King - How to Get And Stay Profitable

    Published: 29/01/2021
  11. Shireen Smith (from YouTube) - Part 1 - How to Protect your App Idea from Being Copied

    Published: 26/01/2021
  12. Connie Pheiff - Transforming the Human Spirit Through the Power of Creativity

    Published: 22/01/2021
  13. Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?

    Published: 18/01/2021
  14. The Right Mindset is Critical for Success in Life and Business.

    Published: 15/01/2021
  15. Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

    Published: 11/01/2021
  16. Stop Assuming Your Customer is A Big Sophisticated Brand

    Published: 08/01/2021
  17. Shireen Smith (from YouTube) - Trademarking a Colour

    Published: 14/12/2020
  18. Guide for Startups to Get Investors

    Published: 11/12/2020
  19. Shireen Smith (from YouTube) - How to Protect a Trademark Internationally

    Published: 07/12/2020
  20. Improving Your Profit Growth by Differentiating Your Business

    Published: 04/12/2020

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.