Shireen Smith (from YouTube) - How to Protect a Trademark Internationally
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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In this episode, I cover how you can protect a trade mark internationally. Trade marks are your “badge of origin”, and serve to identify your products and services. Without trade marks, it would be impossible to find the products and services we like and to avoid those we don’t. Trade marks are tools enabling consumers to identify products and services they have enjoyed and want to buy again. It gives you rights in the country or territory where you register. In this episode I cover:Trademarks protect the reputation and goodwill of a brandWhat are the most commonly registered marks?Any sign unique to your business may be registered as a trademarkTrademarks are territorial — you need to register in each country you intend to tradeSituational examples of securing trade mark rights per territoryHow to register a trade mark Links to my books:Legally BrandedIntellectual Property RevolutionBrand Tuned: The new rules of branding, strategy and intellectual property Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
