Shireen Smith (from YouTube) - What Makes an Outstanding Brand
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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In this episode, I share my insights on what makes an outstanding brand and when looking for the purpose behind a business you need to find one that’s capable of inspiring the team and customers too. I also address the problem that I notice in that some web developers, designers, and marketers who help small businesses with their identity work have little understanding of IP and how to address it. Nor do they work with lawyers. In brief the episode covers:Protecting your brand elementsFinding the purpose behind your businessCommon problems with brand identitiesDifferentiation and descriptive elementsIntellectual property as part and parcel of a businessFormulating a strategy to stand out from your competitorsAddressing the problems I noticed with web developers, designers and marketers who help small businesses with identity workIncorporating Intellectual Property when creating a brand, choosing a name, developing a logo or promotion campaignsAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
