Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

In this episode, I cover insights on what you need to understand when setting out on a new venture. What are the risks and opportunities you need to look into? Otherwise, you could be gambling with the future of your ventures.Since for many people, an idea is their key to economic success, being able to protect its resulting output as intellectual property is crucial if the business is to succeed and grow in value. In this episode I cover:The risks and opportunities to look at when starting on a new ventureWhy intangibles such a brand name, logo and packaging play a significant role in today’s digital economyUnderstanding the value of Intellectual PropertyConsidering Intellectual Property at the early start of your venture or projectPatents — what involves in securing an inventionTrademarks & IP - understanding what is essential when turning an idea into something concrete in the real worldHow to set up your business for successAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter