Giles Edwards - Understanding Research and Diagnosis

In this episode, Giles Edwards the founder of Gasp, an award-winning, marketing, strategy & communications agency, discusses how to effectively carry out research and how the value of research is vital.He shares the holy trinity of segmentations as part of the brand strategy, his perspective on branding terminologies and insights on brand distinctiveness. This episode is essential for anyone wanting to better understand their market through research as Giles share’s valuable insights around this topic and a platform you can use to conduct research. Giles talks about the value of building an effective strategy to help your brand and business grow.  In this episode we cover:Understanding client needsMarket research — breaking down segmentationHow to conduct research with valuable insightsThe value of research to your businessUnderstanding branding & brand strategyThe holy trinity of segmentationTerminologies on brandingBrand naming — distinctivenessProtecting your brand’s distinctive assetsISOLATED Talks® - Creatively Supporting Mental Healthwww.isolatedtalks.comDon't Be Brave, Be Right - Giles Edwards and Ryan Wallman (a recent/popular talk that Ryan Wallman, Dr Draper, and I gave for The Marketing Meetup)Call To Actionaudioboom.com/channels/4977426gasp.agency/media/call-to-actionGasp (inc Gasp Books & our 2 x #1 Amazon Best Sellers)gasp.agencyDelusions of BrandeurCopywriting is – a glimpse into the dark and inky heart of a copywriter Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter