Brand Positioning and Messaging With Margie Agin
Brand Tuned - Rounded Business Design - A podcast by Shireen Smith - Fridays
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Margie Agin is the founder of Centerboard Marketing and author of the book Brand Breakthrough. In this episode, she shares her insights on developing the messaging and positioning for a company, how she does market research and more. We also discuss why brand projects can fail. Among other things we discuss the origin story of a company - how that story can be powerful in explaining why the brand was created. It humanises a company. In this episode we cover:Mergers and the process of merging two different businesses into one brand Market researchWhy some brand projects fail Standing out from competitorsMessaging and positioning — how to make your positioning stick What can you learn from an origin story a companyLinkedIn - Margie AginTwitter - @mpaginBook - Brand Breakthroughcenterboard-marketing.com Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
