Brand Strategy With Mark Ritson

Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. In this episode Mark and I discuss:RebrandingBrand purposeMarket researchMarketing strategyBusiness and brand strategyThe business model for an ideaStanding out with your purposeMark’s views on Transferwise’s rebranding to WiseThe difference between brand and marketing strategyLinkedIn - Mark RitsonTwitter - @markritsonwww.marketingritson.com Mini MBA in Brand Management by Mark Ritson Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter