Lucy Werner - Strategy For Creating Hype

Lucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is  focused on teaching early stage businesses how to do their own publicity without spending a fortune. In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values.  We discuss:Strategies for creating hype for your businessInsights and ideas on how to pitch a story to publications you want to collaborate withHow she helps clients create their personal brand — the process & strategy The importance of values, which shape everything as you build your brandCollaborating with like-minded business people to increase your impactThe value of email marketing in businessLinkedIn: Lucy WernerTwitter: @LucyWernerPRInstagram: @lucywernerprWebsite: www.thewern.comValuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com