Stephen Houraghan on The Changed Branding Industry

Stephen Houraghan,  founder of the Brand Master Academy,  is a brand strategist who helps designers and brand builders to package up their creative thinking and specialise as brand strategists.  He teaches graphic designers abd copywriters, who are executing within the brand on the tactical side, on how to focus more on the strategic side. In this episode, Stephen discusses that everything starts with the audience, The brand exists in the mind of the audience, without which it has no reason to exist. This episode covers:How the brand starts from within and then looks outwards.How to revisit a brand strategy especially for small businesses The strategic process of developing a brand identityHow the branding industry has changed Importance of collaboration between the brand strategist and client in creating a brandBrand equity is the value of the brandThe importance of audience in creating a brandLinkedIn: Stephen HouraghanFacebook: Stephen HouraghanInstagram: @brandmasteracademyYouTube: Brand Master AcademyWebsite: www. brandmasteracademy.comPro Strategy Blueprint Valuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com