Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy

In this episode, I share the fundamentals to understand if you are serious about your business. IP is business, it’s not just laws you can leave to the lawyers which is such a misconception. I share my insights on securing a trade mark, the importance of developing IP skills and the knowledge that you need in your business.Once you let the world know your ideas; such as by publishing them, then the law will protect the way you have expressed your idea. This is so important to understand as a limitation of IP rights because it will help you to protect your business. In this episode I cover:Securing a trade markCopyright protection Deep understanding of intellectual propertyProtecting you’re business against copycatsHow Google built itself as one of the largest brands thanks to intellectual propertyDeveloping IP skills and knowledge that you need in your businessDeveloping your commercial awareness — understanding IP and its limitationsIntellectual property — avoiding the need to sue or the risk of being sued Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter