Shireen Smith (from YouTube) - How to Protect Ideas Against Theft by Competitors and Others

In this episode, I discuss why keeping ideas secret is fundamental to protecting them. When you have a new idea, you’ll need to carefully weigh up who you disclose it to and how. I also share why confidentiality is one of the core three IP rights, and it’s a very important way in which ideas, systems, processes, and databases are protected. Topics discussed in this episode:How to protect ideas against theft by competitors and othersThe importance of confidentialityHow the patent system worksThe rationale behind IPWhen to use a non-disclosure agreement (NDA)The case of Microsoft’s Tablet PC versus Apple’s iPadHow to maintain your competitive advantageThe use of confidentiality to keep methodologies and recipes a secretKey Takeaways:Keeping ideas secret is fundamental to protecting themConfidentiality is one of the core three IP rightsEvery great innovation began simply as an idea in someone’s headWhy the patent system will only grant a patent on innovations that are not in the public domainThe trade-off that the state gives us for revealing our ideas is a monopoly rightCopyright does not protect the underlying ideas but it only protects the way you express them.Copying of ideas may pose a serious threat to your businessWhy the state is constantly doing a balancing actProtecting your ideas against competitors and othersHow an idea is implemented determines how well it’s received in the marketWhat’re the huge commercial advantages to being first to marketAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter