Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It

In this episode, I discuss intellectual property rights, which cover intangibles. IP is a huge body of law, consisting of individual series of rights known as patents, trademarks, copyright, designs, and confidentiality and each of these is a vast area of law.I discuss that every time you create something new or set up a new project it's important to consider confidentiality, trademarks and copyright. I also share my insights on why IP is the nuts and bolts of your business.In brief the episode covers:Raising awareness of IPThe problem with IP at the moment IP is the nuts and bolts of your businessPatents protect the way things work and how they functionThe protection involved when you're creating a nameWhat you need to do wherever you are located in the world will be the same in order to protect your positionThree rights that come into their own — confidentiality, trademarks, and copyrightTrademarks protect your names, your logo and your distinctive brandingYour website, music, images, content, any software you have are protected by copyrightThe idea behind trademarks is that terms that other traders need to use should be kept freeNaming is very important to suspend your beliefs about what makes for a good nameAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter