Alison Edgar - Understanding Secrets of Successful Sales

In this episode, Alison Edgar known as the Entrepreneur's Godmother, who is a successful international speaker and the author of the best selling book Secrets of Successful Sale,  explains that sales is actually about listening and really understanding what your client needs, not what your client wants.She shares the methodology around behaviours and one of the important thing in sales is to  treat people how they want to be treated and this is the key to understanding people’s behaviour. Alison discusses why sales for her doesn’t come from a script and it comes from a genuine interest in the customer. In this episode we discuss:The story of her name Entrepreneurs GodmotherHer approach with mentoring and coachingWhat brand she particular admiresThe methodology around behaviours when it comes to salesWhat are the limiting beliefs in sales and how you can overcome itThe importance of why your brand should stand out especially in the marketing spaceUnderstanding the correct sales process and asking the right questions to give you the right strength and confidenceDyslexia - as being the biggest challenge Alison faced at the start of her career and business and how she overcame itAlison’s book - Secrets of Successful Salesalisonedgar.comentrepreneursgodmother.com Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter