Shireen Smith (from YouTube) - Brand Names and Trademarks – What We Can Learn From Oscar Wilde

Some of the problems stem from the fact that a name needs to do some of the heavy lifting in order to market the business, and yet if it veers too much towards a description of the services, it can’t function as a trade mark, which means everyone else can also use the name. So effectively, people in that position are throwing their marketing spend down the drain, as it benefits their competitors as much as themselves.When we first meet someone, that person’s handshake, their demeanour, clothes, and the way they speak all create an initial opinion about themThere are ways in which we all tend to feel different, even alienated from the world around usA brand that attains cult status has a protective shield to stave off adversity that could seriously damage a lesser brandThe first impression includes the designs, but design is not the only factor that mattersThe Name Is The Most Important Decision You MakeA name does indeed carry certain connotations, and is far from being just a randomly arranged set of lettersA lot of the big well-known companies have put a lot of thought into their names- Google based its name on a mathematical term, whilst Amazon chose its name due to its association with the South American riverNowadays there is widespread awareness of the importance of being authenticA brand is about delivering on a specific promise- it is something a business is known forAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter