The Influencer Marketing Lab
A podcast by Scott Guthrie
56 Episodes
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Profile of Dr Sevil Yesiloglu and new influencer marketing book
Published: 10/12/2020 -
Profile of Emily Trenouth head of influencer marketing at MediaCom
Published: 02/12/2020 -
Profile of Billion Dollar Boy CEO Edward East
Published: 19/11/2020 -
How influencers are shaping popular culture with Vik Khagram of BCW
Published: 11/11/2020 -
Influencer marketing in South Africa with Anne Dolinschek of Nfluential
Published: 04/11/2020 -
Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting
Published: 28/10/2020 -
Games industry is bigger than music & movies combined but it's not a vertical
Published: 21/10/2020 -
Transparency as competitive advantage within influencer marketing
Published: 14/10/2020 -
Virtual Influencers and the metaverse with Dudley Nevill-Spencer
Published: 07/10/2020 -
Democratizing philanthropy with the help of influencers
Published: 01/10/2020 -
Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence
Published: 23/09/2020 -
What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein
Published: 16/09/2020 -
Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis
Published: 09/09/2020 -
Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin
Published: 01/09/2020 -
Influencer Marketing Lab trailer (short version)
Published: 02/07/2020 -
Influencer Marketing Lab trailer
Published: 02/07/2020
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
