Games industry is bigger than music & movies combined but it's not a vertical

Episode 8 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Rich Keith, CEO & Co-founder of Fourth Floor an influencer marketing agency headquartered in the UK. The episode covers: Why many of the old media and marketing models no longer work in the new influencer ...