Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin

Episode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. After an influencer marketing news round-up Scott Guthrie speaks with Golin Dallas' EVP, Executive Director, Digital, Jim Lin about the state of the industry. The conversation covers: why micro influencers might be better reclassified as alpha consumerswh...