Influencer marketing in South Africa with Anne Dolinschek of Nfluential

Episode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Anne Dolinschek who heads-up South African boutique strategic influencer marketing agency Nfluential. In this episode we discuss: Influencer fraud and celebrity The maturation process for measuring ROI i...