How influencers are shaping popular culture with Vik Khagram of BCW

Episode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Vik Khagram an Influencer Specialist at WPP-owned Burson Cohn & Wolfe (BCW). In this episode we discuss: BWC's broader view of influencers - those influential people including doctors, politicians a...