Drive and Convert

A podcast by Jon MacDonald and Ryan Garrow - Tuesdays

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116 Episodes

  1. Episode 95: How to Leverage AI in UX Optimization

    Published: 12/5/2023
  2. Episode 94: The Rise of Video in 2024

    Published: 11/21/2023
  3. Episode 93: Why November is the Most Underrated Time for a Website Audit

    Published: 11/7/2023
  4. Episode 92: What You Need to Know About SEO Right Now

    Published: 10/24/2023
  5. Episode 91: Turning One-Time Buyers into Loyal Subscribers

    Published: 10/10/2023
  6. Episode 90: What is a Good ROAS (Return on Ad Spend)?

    Published: 9/26/2023
  7. Episode 89: What is a Good Conversion Rate?

    Published: 9/12/2023
  8. Episode 88: The Future of Attribution and AI

    Published: 8/29/2023
  9. Episode 87: Should I drive traffic to a landing page or PDP?

    Published: 8/15/2023
  10. Episode 86: Where's the Traffic?

    Published: 8/2/2023
  11. Episode 85: Nine Strategies to Increase Average Order Value

    Published: 7/18/2023
  12. Episode 84: Holiday Analysis and Adjustments

    Published: 7/10/2023
  13. Episode 83: Winning Tests and What the Learnings Can Teach You

    Published: 6/20/2023
  14. Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

    Published: 6/6/2023
  15. Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking

    Published: 5/23/2023
  16. Episode 80: Managing Attribution Model Changes

    Published: 5/9/2023
  17. Episode 79: Ensuring Your Website Navigation Converts

    Published: 4/25/2023
  18. Episode 78: Exiting an Online Business

    Published: 4/11/2023
  19. Episode 77 : Optimizing Conversions with Low Traffic (Live)

    Published: 3/28/2023
  20. Episode 76: Conversion Tracking in Performance Max

    Published: 3/14/2023

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.