Episode 100: Our Biggest Lessons From 100 Episodes

Digital experiences are always changing and evolving. So it should come as no surprise that the evolution of AI, automations, and online tools has also shifted some perspectives and progressed certain ways of thinking.In this special episode of Drive and Convert, Jon and Ryan share what lessons they’ve learned in the past four years by revisiting some of the earliest episodes of the show and talking about a few recent ones. Here's a brief look at some of the topics they changed their perspectives on:No to external automation -> Yes to platform automation You shouldn’t benchmark -> Multi-KPI benchmarking can provide great valuePull back on socials -> Platform shops are performing really well  Look at Google Analytics -> Try exploring other toolsTest everything -> Validate your decisionsFind out what else they changed their minds on! If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.