Episode 87: Should I drive traffic to a landing page or PDP?

Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allow for more curated information and more consistent and relevant messaging during the customer journey. This is exactly what Jon and Ryan explore in this week’s Drive and Convert episode. They also cover how the lack of educational information on a PDP could make it difficult to convince customers to make a purchase.  Listen to the full episode if you want to learn:Why landing pages are crucial for building trust and educating customers Why alignment between ad messaging and landing pages is importantHow landing pages should be optimized for Google Shopping trafficHow context and personalization can improve landing pages and PDPsHow to create and optimize landing pages If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.