Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

The digital journey doesn’t end at the checkout.Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. They share real-life examples and explain how to handle customer feedback, utilizing psychological principles and the significance of the post-purchase phase in driving future orders.Jon also offers a glimpse into his upcoming book, Behind The Click. GET FIRST CHAPTER FREE AT: thegood.com/BTCListen to the full episode if you want to learn:Why the post-purchase is an important part of the customer journeyHow to utilize customer reviews for improvementHow the onboarding process can make or break the digital experienceHow to respond to negative reviewsHow the post-purchase experience impacts future orders If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.