Episode 98: How To Turn Your Google Ads Around

Jon and Ryan explore the challenges brought about by the shift to GA4 and how it has impacted Google Ads. Thankfully, there are some steps that companies can take in order to turn things around. They explore the critical importance of feeding the right data into analytics and the impact of setting appropriate goals to stay ahead of the competition. Listen to the full episode if you want to learn:What challenges companies are experiencing with Google AdsHow to leverage Google Ads PixelWhy companies need to review and adjust their goals How to optimize product feedsWhy you need to test and measure any changesIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Om Podcasten

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.