WFA's Better Marketing Pod with David Wheldon

42 Episodes

1. Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

   Published: 28/04/2025
2. Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

   Published: 02/04/2025
3. Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

   Published: 26/03/2025
4. Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF

   Published: 05/03/2025
5. Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

   Published: 12/12/2024
6. Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

   Published: 27/11/2024
7. Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

   Published: 03/09/2024
8. Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

   Published: 30/05/2024
9. Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

   Published: 02/05/2024
10. Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

    Published: 29/03/2024
11. Better Marketing Pod 2023 key learnings

    Published: 19/12/2023
12. Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

    Published: 23/10/2023
13. Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    Published: 22/09/2023
14. Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

    Published: 09/08/2023
15. Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

    Published: 20/07/2023
16. Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    Published: 17/05/2023
17. Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    Published: 12/04/2023
18. Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

    Published: 08/03/2023
19. Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    Published: 09/02/2023
20. Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    Published: 14/12/2022