Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

WFA's Better Marketing Pod with David Wheldon - A podcast by World Federation of Advertisers (WFA)

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What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories. Bell's journey from agency dynamo during China's economic boom to airline marketing leader offers a masterclass in resilience and strategic thinking. Having worked on iconic launches like the Motorola Razr and Beijing Olympics w...