WFA's Better Marketing Pod with David Wheldon
A podcast by World Federation of Advertisers (WFA)
42 Episodes
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Ep. 21: On brand building within the football industry with Roel De Vries
Published: 10/11/2022 -
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
Published: 03/10/2022 -
Ep. 19: On using creativity to transform the industry with David Droga
Published: 26/07/2022 -
Ep. 18: Cannes special with Rupen Desai
Published: 06/07/2022 -
Ep. 17: Cannes Special with Matt Brittin
Published: 06/07/2022 -
Ep. 17: Cannes Special with Matt Brittin
Published: 05/07/2022 -
Ep. 16: On the science of marketing with Professor Byron Sharp
Published: 07/06/2022 -
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Published: 30/03/2022 -
Ep 14: On lessons learnt in Asia with David Porter
Published: 07/03/2022 -
Ep.13: On creativity with Sir John Hegarty
Published: 31/01/2022 -
Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
Published: 15/12/2021 -
Ep.11: On sustainability with Reckitt's Sonia Thimmiah
Published: 10/11/2021 -
Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
Published: 27/10/2021 -
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Published: 28/06/2021 -
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
Published: 07/06/2021 -
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
Published: 14/04/2021 -
Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
Published: 30/03/2021 -
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
Published: 23/02/2021 -
Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
Published: 26/01/2021 -
Ep.3: In conversation with Sir Martin Sorrell
Published: 16/12/2020
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.