Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar

In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.

Om Podcasten

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.