FINITE: B2B Marketing Podcast for Tech, Software & SaaS

168 Episodes

1. #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

   Published: 13/05/2024
2. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

   Published: 29/04/2024
3. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

   Published: 25/03/2024
4. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

   Published: 26/02/2024
5. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

   Published: 12/02/2024
6. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

   Published: 08/01/2024
7. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

   Published: 18/12/2023
8. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

   Published: 04/12/2023
9. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

   Published: 20/11/2023
10. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

    Published: 31/10/2023
11. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

    Published: 02/10/2023
12. #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    Published: 18/09/2023
13. #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    Published: 11/09/2023
14. #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    Published: 04/09/2023
15. #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    Published: 28/08/2023
16. #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    Published: 21/08/2023
17. #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    Published: 07/08/2023
18. #131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

    Published: 31/07/2023
19. #130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

    Published: 17/07/2023
20. #129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

    Published: 10/07/2023