#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk