FINITE: B2B Marketing Podcast for Tech, Software & SaaS

157 Episodes

1. #167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

   Published: 14/10/2024
2. #156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

   Published: 30/09/2024
3. #155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

   Published: 16/09/2024
4. #154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital

   Published: 02/09/2024
5. #153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute

   Published: 11/08/2024
6. #152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura

   Published: 29/07/2024
7. #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer

   Published: 08/07/2024
8. #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

   Published: 24/06/2024
9. #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

   Published: 28/05/2024
10. #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

    Published: 13/05/2024
11. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

    Published: 29/04/2024
12. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

    Published: 25/03/2024
13. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

    Published: 26/02/2024
14. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

    Published: 12/02/2024
15. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

    Published: 08/01/2024
16. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

    Published: 18/12/2023
17. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

    Published: 04/12/2023
18. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

    Published: 20/11/2023
19. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

    Published: 31/10/2023
20. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

    Published: 02/10/2023