#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.We explore several key topics with Steve:The importance of making marketing more objective to overcome existing challenges.How Steve has helped shift the perspective of marketing at Morgan ...