#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

FINITE: B2B Marketing Podcast for Tech, Software & SaaS - A podcast by Jodi Norris - Mondays

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In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains ...